In April 2019 Lada sold 32,316 cars in Russia, a gain of 5.2% on April last year. The brand is being boosted by the impact of new models. In total Lada sold 114,679 cars in Russia in the first four months of 2019, an increase of 4.4% compared to the same period of 2018.
Russia’s light vehicle market was virtually flat on last year during the first quarter as Russia’s economy continues to experience slow growth. AEB figures suggest a 21% market share in Q1 for Lada, sales up 4% on last year.
According to the company’s estimate, Lada market share in late April was 21.1%.
Lada Granta was the best selling car in April, with 12,652 deliveries, which is the best result since the beginning of the year.
Lada Vesta took the second position with 10,131 cars sold in April, notching a sales growth of 30.1% compared to the same period of 2018.
Lada sold 829 Largus vans in April an increase of 15% more than in April of last year. The van, which was six times named the car of the year in Russia in its segment, remains the most affordable commercial vehicle. Since April 2019 Lada has been offering customers an economical bi-fuel version of the van.
AvtoVAZ executive vice president for Sales and Marketing Jan Ptacek said: “Lada market share increase in April reflected the success of new models and continuation of the government programme – ‘The first car, the family car’ – will help support the sales growth in the coming months.”