Would Acura still exist without the USA? Debuting in 1986 well before Lexus, Honda's luxury division has never gone global, a tiny presence in China notwithstanding. What will the parent firm do next with this...
Setting up a brand from scratch, charging high prices and accepting that results could be patchy at best for years is the usual reality. Cupra is proving to be an exception.
Aston Martin Lagonda seems to be on solid ground, with Mercedes-Benz taking an equity stake, sales improving, plans to recreate Lagonda on ice but multiple exciting Aston-only projects now in the works.