Shanghai-General Motors is preparing to launch a cheap combination vehicle targeting
farmers in China under a new agreement leaked to The Wall Street Journal.
According to the WSJ report, Shanghai Automotive will license GM technology
to build the pick-up delivery truck, based on the US auto giant’s German-designed
To be sold under the Shanghai Auto brand for around $US7,000, production of
the ‘Farmer’s Car’ is more than a year away.
Shanghai Auto and GM are hoping the truck will appeal to 800 million rural
inhabitants, largely ignored by foreign joint-venture auto-makers because of
their low incomes.