Receive our newsletter – data, insights and analysis delivered to you
  1. News
September 28, 2016

Aston Martin commences DB11 production

Aston Martin has commenced production of the DB11 for UK customers, the first core car launched under the luxury carmaker’s six-year ‘Second Century Plan’. 

Aston Martin has commenced production of the DB11 for UK customers, the first core car launched under the luxury carmaker's six-year 'Second Century Plan'. 

With the first DB11 coming off the Gaydon production line today, first deliveries to customers will take place during October.

Aston Martin President and CEO, Andy Palmer, said: "It's an exciting moment for the entire company when the first car of a new model goes into production. The DB11 is a special car and it heralds the start of a new and exciting era for Aston Martin."

The new DB11 is the first in a line of seven new models to be launched over the next seven years, in line with the company's 'Second Century Plan', which takes the 103-year-old company into its next century of operation.

Aston Martin says that to date, over 3,000 orders for the new DB11 have been received and they will all be hand-built at the company's sports car production plant and headquarters, in Gaydon, Warwickshire. Earlier this year, Aston Martin announced the company's second UK manufacturing facility will open in St Athan in Wales where the new crossover will be built.

After the DB11, which replaces the DB9, Aston Martin is planning to follow with a new Vantage and then new Vanquish.

Content from our partners
Collaboration: the key to designing better EV battery packs
Navigating the lithium battery value chain
Teamwork: Making the EV dream reality

However, the big change to the luxury sportscar company's business model comes with the new crossover. CEO Andy Palmer also stresses that Aston Martin is on a journey to becoming an established luxury brand, rather than simply a maker of luxury sportscars.

See also: DBX to 'transform' Aston Martin business model – CEO

Related Companies

Topics in this article: ,
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU