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November 25, 2021

VW Group CEO’s future on ‘knife edge’ – report

Conflict among stakeholders at VW Group over strategy is nothing new and the latest discord - prompted by worries over competition in EVs - is tied to the future of CEO Herbert Diess.

By David Leggett

Volkswagen Group’s Supervisory board has reportedly failed to make a decision this week on the future of its chief Herbert Diess, according to a Reuters report.

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What's next for the Automotive industry?

The theory of the peak car – particularly in the triad markets of the US, West Europe and Japan – and the need for sustainable transportation have driven the pivot to mobility in the automotive industry. Both of these drivers are motivating OEMs to change, while society at large is interested in sustainable transport.    GlobalData’s forward-looking report provides you with insights into the direction that the automotive industry is heading in the next few years. It covers: 
  • The forces transitioning automotive to mobility services 
  • CASE megatrends, and their relationship with COVID-19 
  • The way forward for autonomous vehicles 
  • Sustainability issues in automotive 
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The report cited anonymous sources with a knowledge of the matter and said that one of the sources described the talks as on a ‘knife edge’.

As Tesla gears up for a German manufacturing plant, VW CEO Diess has recently warned of the dangers of not going fast enough on electrification. He appears to have riled VW’s labour union representatives by publicly linking the e-mobility strategic imperative to necessary job losses if VW is to keep up with rivals (notably Tesla), amid productivity concerns.

The report added that, according to sources, the supervisory board will need more time to find a compromise position that will work for all parties. Some commentators are suggesting that a change in ‘management style’ from Diess is being sought.

A resolution of the internal conflict – and by implication, Diess’s future role – would likely encompass an announcement on broader VW Group strategy, including employment prospects and investment plans, reports say.

Earlier this month, reports emerged that Volkswagen is planning a new car factory close to its headquarters in Wolfsburg, Germany, as part of a strategy to better meet the competitive challenge posed by Tesla. The new plant, yet to be signed off, could produce the Trinity all-electric flagship model from 2026. Sign-off on the plant is seen as a part of the broader division and ongoing discussion on strategy.

VW plans new ‘Tesla fighter’ plant in Germany

Free Report
img

What's next for the Automotive industry?

The theory of the peak car – particularly in the triad markets of the US, West Europe and Japan – and the need for sustainable transportation have driven the pivot to mobility in the automotive industry. Both of these drivers are motivating OEMs to change, while society at large is interested in sustainable transport.    GlobalData’s forward-looking report provides you with insights into the direction that the automotive industry is heading in the next few years. It covers: 
  • The forces transitioning automotive to mobility services 
  • CASE megatrends, and their relationship with COVID-19 
  • The way forward for autonomous vehicles 
  • Sustainability issues in automotive 
Examine the factors contributing to the future growth of different segments of the automotive industry.   Download the full report to align your strategies for success and get ahead of the competition.  
by GlobalData
Enter your details here to receive your free Report.

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