Citroen UK, already much praised by the consumer press for its keen pricing has come up with a variation from its usual cashback offers for October – it is cutting the 17.5% VAT (value-added tax), offering buyers savings of up to £3,500.

Citroën claims it is the first car company to pay its customers’ VAT.

The ‘VAT-paid’ offer applies to all cars delivered during October and replaces all other promotional offers giving buyers very clear and straightforward prices, across the entire model range.