Daihatsu has rolled out on Monday a new mini passenger vehicle, the Mira Cocoa, targeting mainly female drivers.
Daihatsu will sell the new car at prices from 1 million to 1.36 million yen, with the domestic sales target set at 3,000 units per month.
The car is equipped with a 660cc engine and eligible for tax breaks and subsidies for fuel-efficient cars.
”Economic conditions continue to be harsh, but I’m confident that minivehicles will contribute as an easily accessible eco-car with lower fuel consumption and saving of resources amid increased consciousness about the environment,” Daihatsu President Teruyuki Minoura said at a press conference in Tokyo.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData