New tariffs on cars made in China and shipped to the US have led to Ford cancelling plans to ship the Chinese-made Focus Active variant to the US market.

"Given the negative financial impact of the new tariffs, we've decided to not import this vehicle from China," Kumar Galhotra, president of Ford North America, has told reporters.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

The Focus Active variant was planned to replace the standard Focus model in the US market as Ford phased out the entry-level car and tilts its model range towards trucks and SUVs. The Focus Active was scheduled to go on sale in the late summer of 2019.

The Trump administration has imposed a 25% import duty on cars imported to the US from China and analysts say such a significant cost changed the business case for the model in the US marketplace.

Ford had to make a call on profitability of each product, Galhotra told the media. The Focus Active was expected to sell at relatively low volume – under 50,000 units a year – in the US market.

See Also:

Ford will continue make the fourth generation Focus model in China for the Chinese market. It will also make the model in Europe (Saarlouis) for Europe.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Ford announced earlier this year that by 2020, almost 90% of Ford's portfolio in North America will be trucks, utilities and commercial vehicles – including their electrified versions. It also said the Ford car portfolio for the region will transition to two vehicles – the Mustang and the Focus Active. It will now be just the Mustang unless the decision is taken to ship Focus Active to the US from Europe (also potentially vulnerable to new tariffs imposed by the US).