We no longer expect cars to just move us from point A to point B. We also expect them to entertain us, connect to our devices, update themselves, and sometimes self-park. All this while still minimizing their carbon footprint.

As our needs increased, manufacturers were forced to change how they designed their cars. Their list of concerns grew from mechanical components to also include software, electronics, and environmental impact.

Thanks to digital transformation, manufacturers have been able to build cars that address all these concerns at an affordable price.

In this episode, the first part of two, Ed Bernardon interviews Dr. Siegmar Haasis, founder and CEO of HaasisDEC,  a digital engineering consulting company. Before starting his company, he was the CIO of R&D at Mercedes-Benz for 8 years. He’ll help us understand the current trends in vehicle design and development.