Acura, the premium brand of Japanese automaker Honda Motor, announced that it plans to launch three new SUV models in the US in the next few years, which it says will “significantly expand the Acura lineup into new segments, with a focus on building customer lifetime loyalty while attracting new clients.”
American Honda’s CEO, Eiji Fujimura, stated in a message aimed at its US dealers: “We are making a big commitment to Acura by delivering products and services that meet the needs of our customers at all life stages, which will create a sustainable long-term direction for the brand. The Acura business foundation is sharply focused on the needs of the customer, delivering new products that offer value for money on a premium level, and increasing our speed to market to ensure that our products are highly competitive and meet the latest market conditions."
Honda confirmed that significant investment is being made in Acura to develop new products and technologies built around the needs of customers. The first model, an adventure-ready Acura SUV, will be launched in early 2028. The model aims to fulfil customers’ need for outdoor adventures along with modern and premium styling, and the comfort and technology customers expect from an Acura.
This will be followed by a new eight-passenger SUV, its largest ever, designed to capture growing demand for more family-friendly vehicles in the premium market. The new SUV, positioned above the seven-passenger MDX, is currently in development.
Acura confirmed its previous announcement that an all-new, fourth-generation RDX Hybrid, will be launched in 2028. It will be the first Acura model to feature the company's award-winning two-motor hybrid technology.
The company confirmed that it is currently developing a new V6 hybrid powertrain, specifically designed for Acura D-Segment models with the aim of delivering sporty performance and improved towing capabilities, as well as “environmental efficiencies.”
The company expects that the three new SUVs, along with the existing ADX, MDX and Integra, will help the brand meet customer needs across a range of life stages, a key element of the brand's new business direction.
Gary Robinson, Vice President of Auto Strategy at American Honda, said in a statement: “Acura is entering the most popular segments in the market while maintaining a leading position in gateway segments with Integra and ADX, to solidify a strong and sustainable future.”
