European car market leader Volkswagen Group is continuing to gain share in the European car market according to April registrations data released by JATO Dynamics. The gains come in spite of ‘dieselgate’ reputation fallout.
JATO’s data shows that for the second consecutive month, Volkswagen Group gained the most market share across Europe, jumping from 24.9% in April 2017 to 25.7% in April 2018. This was due to the strong performances of Skoda, Seat and the Volkswagen brand. SUVs counted for 26% of the group’s registrations, more than any other segment.
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Hyundai-Kia posted the second largest market share gain, as its volume grew by 17.4% to 88,400 units. It was the sixth largest car maker in April, however there was only a marginal gap between them and FCA, who recorded 89,100 units and came in fourth place. Toyota also performed well in terms of market share gain due to the strong performance of its hybrid range.
Premium car makers like the BMW Group and Daimler lost ground as a result of double-digit falls in their midsize and compact models. Their market share also suffered as a result of minimal growth in the premium car segment, which increased by only 1.7% in April to 297,800 units.
Whilst the Volkswagen Golf was once again the most popular model in Europe, the new T-Roc continued to climb the rankings and recorded the highest volume from the market’s newest additions. The small SUV recorded 12,950 registrations and was the 26th best-selling car in Europe during April, outperforming other big players like the Audi A4, Renault Megane, Fiat Panda and Toyota C-HR.
Other models that performed well in April include the Ford Fiesta, Dacia Sandero, Renault Captur, Ford Focus, Peugeot 3008 and Toyota Yaris. Further down the rankings, the Toyota C-HR, Mercedes GLC, BMW 5-Series, Ford Ecosport and Renault Scenic also posted good months and increased their volume.
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By GlobalDataSUV boom continues
The SUV boom continued in April, as it came out on top as the best-selling segment in 24 of the 27 markets. Their volume grew everywhere across Europe, with double-digit growth recorded in 25 markets and a huge 116% increase in Croatia. Over the last three years, the market share of SUVs has grown rapidly, jumping from 21.4% in April 2015 to 33.3% in April 2018.
Small SUVs were the biggest driver of growth in the segment, with 166,700 registrations. Their volume was up by 45% as they were boosted by new arrivals like the Volkswagen T-Roc, Dacia Duster, Citroen C3 Aircross, Opel Crossland, Seat Arona, Kia Stonic and Hyundai Kona. Compact SUV’s volume increased by 27%, which equates to 40,000 more units than in April 2017. They remain the top-selling type of SUV in Europe, and their April volume was boosted by double-digit growth by the Peugeot 3008, Ford Kuga, Toyota C-HR, as well as new arrivals like the Skoda Karoq, Jeep Compass and Opel Grandland.
Subcompacts were also responsible for increasing market growth, with volume up by 6.9% to 273,000 units. Likewise, executive cars also posted a good month in April, as registrations were up by 15.8% to 37,100 units, with 11,400 of these registrations stemming from the Mercedes E Class. MPVs posted the highest drop, continuing their poor performance from Q1, with volume down by 21.5% to just 81,900 units.
See also: Car sales in EU up almost 10% in April
