Porsche Cars North America Inc. (PCNA), the exclusive importer of Porsche® cars and parts for the United States and Canada, today announced the name of Porsche’s upcoming sport utility vehicle — Cayenne(TM).
The name cayenne is understood worldwide as synonymous for spiciness, adventure and joie de vivre. These attributes perfectly describe the characteristics of the upcoming off-road sport utility vehicle, which will be the third model range in the company’s offerings after the 911 Carrera® and Boxster®.
Cayenne is associated with particularly spirited qualities. As was the case with the name Carrera, which is the Spanish word for race, Porsche has chosen to name its sport utility vehicle after a living term, which is immediately understood in almost every language.
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Dr. Wendelin Wiedeking, Chairman of the Board of Management for Dr. Ing. h.c. F. Porsche AG explained: “With Carrera, Turbo, Targa® and Boxster, we have given our sports cars names which are now not only associated inseparably with the Porsche brand name, but also make a decisive contribution to the strong image and success of these products. So the name of our new sport utility vehicle must be of substance and must reflect the Porsche product philosophy — in this case, not only on the road but also off-road. We are convinced that the combination of Porsche and Cayenne as a model designation radiates true strength, dynamism, fascination and emotion and will continue the great tradition of legendary names.”
The Porsche Cayenne is being produced in a new factory in Leipzig, Germany and will be launched in 2002. Annual sales will be over 25,000 units worldwide.
PCNA, based in Atlanta, Ga., is the exclusive importer of Porsche cars for the United States. A wholly owned subsidiary of Dr. Ing. h. c. F. Porsche AG, PCNA employs some 220 people who provide Porsche vehicles, parts, marketing and training for its 205 dealers in North America. They, in turn, provide Porsche owners with best-in-class service.
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