How to get the customers to pay for your advertising: Mercedes-Benz USA (MBUSA) has been testing its first iPod-compatible ‘audio books’ at the New York Auto Show.
Designed to brief potential buyers about new car features, the audio books provide in-depth digital ‘walk-around’ narrations through the familiar iPod MP3 player.
Show visitors can download the books to their own iPod for $US2.95 each, or use loaner iPods without charge. Downloads can also be bought on iPod maker Apple’s itunes website.
The audio books project was developed by the MBUSA Training & Education Department which is donating all proceeds from sales during the New York show to the Automotive High School in Brooklyn.
MBUSA has developed four audio books that cover the M-class, CLS, SLK and SLK McLaren.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData