New product design teams will review up to three-quarters of new General Motors vehicles already under development, Associated Press reported, citing the company’s chairman of North American operations Bob Lutz.


AP quoted Lutz as saying that about a quarter of the new vehicles already in the pipeline will be allowed to proceed, but the rest will be re-evaluated and possibly sent back for retooling or redesign.


Lutz told AP that he and GM North America president Gary Cowger has delayed the launch of “a couple” of vehicles because they required changes and will be given a second look by the new product development structure and other launches could be similarly slowed.


“You’re talking six, $700 million for a car, it’s not going to be done without senior management looking at it,” Lutz told AP.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.