June car and light trucks sales in the US reached 1,536,019, down 1.5% on the 1,619,638 sold in the same month in 2001. YTD sales were down 3.1% from 8,680,344 in 2001 to 8,415,145.


Nevertheless, writes Bill Cawthon, June was a solid month for new car sales in the United States as Detroit continued to supply incentives and buyers queued up to board the gravy train. Toyota has now wholeheartedly joined the party, looking to gain still more of the American market.


Light trucks reclaimed their sales majority in June, but by the slimmest of margins. The gap between car and truck sales, which had been widening, may be narrowing and bears watching.


Import brands still account for most passenger car sales in the United States, but General Motors’ June sales gains cut that majority to just under 51%. GM also boosted the domestic brands’ share of the total market by almost two percent.
June was very, very good to GM. Sales were up 4% giving the company a better than 29% share of total US light vehicle sales for the month. Both truck and car sales improved.


GM’s gains came largely at the expense of Ford and Chrysler, which saw declines. Ford’s drop was 10.6% while Chrysler lagged 4% behind their performance in June 2001. Chrysler’s news was cushioned by good sales from its Ram pickup and the fact its Chrysler brand set an all-time June sales record, led by an outstanding performance from the PT Cruiser. On a down note, there were no sales of Plymouth-branded vehicles and company officials indicated they may stop including the now-discontinued brand in their monthly reports.

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Ford’s problems look to be getting worse. Year-to-date (YTD) sales of the company’s hometown brands are down almost 14% compared to the first six months of 2001. Of the 24 models marketed by the company’s three domestic divisions, only the Mercury Mountaineer is ahead of last year’s sales pace.
A number of import brands, including BMW, Hyundai and Kia, reported sales records. All three are having their best year ever in the US market. Mercedes-Benz and Toyota are also still on track for record years, despite the fact sales at both companies were down in June.


In the all-important full-size pickup market, Ford’s F-Series continues its reign as America’s bestseller. Last month, the F-Series widened its lead over the second-place Chevrolet Silverado and was only 2,725 units away from equalling the combined sales of GM’s four full-size pickup models. That would have been a major corporate ego blow to GM. Should that ever happen, Bill Ford will be on the rooftops, shouting the news, and Rick Wagoner will be on street corners selling Avalanches for spare change to get the numbers back up.


GMC’s Sierra is still losing to the Dodge Ram, which came in third behind the Silverado. Someone should tell GMC those “put-down” ads are not working. Dodge is now doing twice GMC’s volume. Sales of the fifth-place Toyota Tundra were down 15% from last June and its segment share remains under 4.5%. Toyota can take some comfort in knowing the Tundra outsells the Chevy Avalanche, Cadillac Escalade EXT and the now-doomed Lincoln Blackwood.
Ford can also point to good results from the Explorer, still America’s top-selling sport-utility vehicle, and the redesigned Expedition, which looks to be gaining ground on the Chevy Tahoe, the volume leader in large SUVs.


Honda’s new Pilot is really flying. In June, it was less than 900 units behind the Highlander, Toyota’s best-selling SUV. The Honda CR-V remains the best-selling import SUV.


The Camry is well on its way to regaining its crown as the best-selling passenger car in America. In the first six months of 2002, it has built a 40,000+-unit lead over the Accord. In turn the Accord took back its second-place spot in June, leaving the Taurus once more in third. The Civic and Chevy Cavalier finished fourth and fifth respectively. The freshened Corolla squeaked by the aging Focus in June, but increased its lead in YTD sales.


The new Mini continues to sell well despite limited U.S. distribution. In just over three months, 6,739 have left dealer lots. The original Mini took from 1961 to 1967 to reach 10,000 sales in America.


Lexus recaptured the monthly lead among luxury brands, beating BMW by 457 sales. Lexus is now within 449 units of catching up with the Germans in YTD sales.


The big news among upscale brands is Cadillac. Exceptionally strong sales of the DeVille saloon propelled GM’s premium marque from fifth to third place, its best finish in recent memory. Mercedes and Acura rounded out the top five while Lincoln is picking out curtains to decorate its comfy sixth-place home.


Two members of Ford’s revised PAG provided some badly needed good news. The X-Type continues to work its wonders for Jaguar. In spite of sales drops posted by every other model, the X-Type has boosted YTD Jaguar sales by 62%. Ford is also getting good sales numbers from Land Rover, up 57% from this time last year.


Swedish cars produced mixed results. GM subsidiary Saab is well ahead of its 2001 mark while Ford’s Volvo is down more than 11%.


Among luxury SUVs, the Lexus RX300 is comfortably in the lead, 1,381 sales ahead of Acura’s MDX. Top five finishers included BMW’s X-Series, Mercedes’ M-Class and the Cadillac Escalade.


Ford’s E-Series full-size vans finally did it. The Econoline and Club Wagon outsold the combined sales totals of Chevrolet, GMC and Dodge vans by over 2,000 units.


The minivan market continues to be ruled by DaimlerChrysler. Dodge and Chrysler products claimed three of the top four spots, giving up only the second-place position to Ford’s Windstar. The popular Honda Odyssey remained in fifth, likely still hampered by competing production demands from the hot Acura MDX.


In the perennial competition between Chevrolet and Ford to be America’s favourite brand, the blue oval still beats the bow tie, but the gap narrowed in June. With the fast track product development programme being installed at GM, Bill Ford and Nick Scheele may want to rethink their more leisurely schedule and light a few fires in Dearborn.


 














































































































































Ward’s U.S. Light Vehicle Sales Summary


 


June


January – June


 


Units


% Share


DSR


 


 


Vol


 


Current


Year-Ago


Current


Year-Ago


% Chg.


Current


Year-Ago


% Chg.


 


 


 


 


 


 


 


 


 


Domestic Cars


559,682


620,948


36.4


38.3


-6.4


3,010,916


3,366,719


-10.6


Import Cars


201,550


190,182


13.1


11.7


10.1


1,119,603


1,031,520


8.5


Total Cars


761,232


811,130


49.6


50.1


-2.5


4,130,519


4,398,239


-6.1


Domestic Light Trucks


684,310


723,078


44.6


44.6


-1.7


3,770,719


3,822,802


-1.4


Import Light Trucks


90,477


85,430


5.9


5.3


10.0


513,907


459,293


11.9


Total Light Trucks


774,787


808,508


50.4


49.9


-0.5


4,284,626


4,282,095


0.1


Domestic Light Vehicles


1,243,992


1,344,026


81.0


83.0


-3.9


6,781,635


7,189,521


-5.7


Import Light Vehicles


292,027


275,612


19.0


17.0


10.0


1,633,510


1,490,813


9.6


Total Light Vehicles


1,536,019


1,619,638


100.0


100.0


-1.5


8,415,145


8,680,334


-3.1


Source is country of manufacture.  Domestics are from U.S., Canada, Mexico.  Imports are from overseas. 


Light vehicles are cars and light trucks (GVW Classes 1-3, under 14,001 lbs.).  DSR is daily sales rate.


Source: Ward’sAuto.com


 


 


 


 


 


 


 


©Copyright 2002, Ward’s Communications, a division of PRIMEDIA Business Magazines & Media Inc.  Redistribution prohibited.


 





















































































































































































































































































Ward’s U.S. Light Vehicle Sales by Company


 


June


January – June


 


Units


% Share


DSR


 


 


Vol


 


Current


Year-Ago


Current


Year-Ago


% Chg.


Current


Year-Ago


% Chg.


 


 


 


 


 


 


 


 


 


Chrysler Group**


202,822


218,633


13.2


13.5


-3.7


1,162,005


1,210,050


-4.0


Ford


332,834


386,998


21.7


23.9


-10.7


1,778,053


2,002,912


-11.2


GM


455,432


451,609


29.7


27.9


4.7


2,390,975


2,441,891


-2.1


Big 3 Total


991,088


1,057,240


64.5


65.3


-2.7


5,331,033


5,654,853


-5.7


Daewoo


2,440


4,441


0.2


0.3


-42.9


22,291


30,898


-27.9


Honda


109,958


112,120


7.2


6.9


1.8


594,703


603,926


-1.5


Hyundai


37,007


32,140


2.4


2.0


19.6


190,109


164,643


15.5


Isuzu


6,189


9,879


0.4


0.6


-34.9


28,763


50,434


-43.0


Kia


22,498


21,188


1.5


1.3


10.3


121,215


101,633


19.3


Mazda


28,361


28,394


1.8


1.8


3.7


128,875


140,888


-8.5


Mitsubishi


22,465


23,824


1.5


1.5


-2.1


174,073


155,971


11.6


Nissan


61,356


63,767


4.0


3.9


-0.1


375,777


351,747


6.8


Subaru


15,695


17,733


1.0


1.1


-8.1


85,552


88,951


-3.8


Suzuki


6,206


7,076


0.4


0.4


-8.9


32,912


34,105


-3.5


Toyota


151,863


158,633


9.9


9.8


-0.6


878,353


865,381


1.5


Asia Total


464,038


479,195


30.2


29.6


0.6


2,632,623


2,588,577


1.7


BMW


22,465


20,250


1.5


1.3


15.2


124,475


107,257


16.1


Mercedes


16,336


17,328


1.1


1.1


-2.1


103,373


100,248


3.1


Porsche


2,134


1,933


0.1


0.1


14.6


11,427


13,073


-12.6


Volkswagen


39,958


43,692


2.6


2.7


-5.0


212,214


216,326


-1.9


Europe Total


80,893


83,203


5.3


5.1


1.0


451,489


436,904


3.3


Total Light Vehicles


1,536,019


1,619,638


100.0


100.0


-1.5


8,415,145


8,680,334


-3.1


Light vehicles are cars and light trucks (GVW Classes 1-3, under 14,001 lbs.).  DSR is daily sales rate.


**Chrysler Group is former Chrysler Corp. operations only.


 


 


 


 


 


Source: Ward’sAuto.com


 


 


 


 


 


 


 


©Copyright 2002, Ward’s Communications, a division of PRIMEDIA Business Magazines & Media Inc.  Redistribution prohibited.