Lexus and MSN have combined to launch a new website described by Lexus as ‘first-of-its-kind relationship’ that brings together a major Web portal and a luxury brand.

Lexus.MSN provides a co-branded site with what is described as ‘more upscale content’. The site address is

“Users will find Lexus.MSN indispensable in planning everything from their daily activities, to where to vacation and how to manage their finances,” said Mike Wells, vice president of marketing for Lexus. “It’s truly designed to allow users to make the most of their time and to seek activities that allow them to live life to the fullest.”

Lexus.MSN includes articles and video gleaned from MSN’s network of business and financial news and information, as well as lifestyle articles.

Lexus also says that Lexus.MSN represents a new paradigm in reaching and speaking to consumers. Moving away from ‘intrusive pop-up advertising’.

“We were looking for a way to reach customers in a way that’s meaningful to them and not intrusive,” said Wells. “Lexus luxury is about respecting your time, engaging the senses and providing a more personal and individualised experience. Lexus.MSN is the one Web destination that offers all those things to a consumer looking for a uniquely sophisticated site.”