Average spending by carmakers on consumer incentives in the US edged up last month, an industry research group said on Thursday, according to Reuters.
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Incentives across the industry averaged $US3,046 in May, up from $2,994 per vehicle in April, the news agency said, citing Autodata’s monthly report.
General Motors once again led the industry with an average of $4,325 per vehicle in May, an increase of $96 from April for the firm, which posted a 6.5% increase in US sales last month, the report said.
DaimlerChrysler’s Chrysler division, which posted 5% US sales gains last month, spent an average of $3,966 per vehicle on incentives in May – the carmaker’s incentives fell slightly from $4,030 in April, Reuters said.
According to the report, Ford, which saw its US sales decline 3.1% for May, was third in incentives spending with an average of $3,515 – down a bit from April.
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By GlobalDataReuters noted that the US car industry posted its strongest sales in nine months in May, boosted by heavy discounts.
The average Big Three incentives edged up to $3,991 per vehicle in May from $3,961 in April, the report added.
Reuters said average spending by Asian brands totalled $1,529, a 9% increase from April, while European brands totalled $2,643 per vehicle in May, a 17% increase from the previous month.
