New vehicle incentives for US buyers fell slightly in January from December’s generous levels though Autodata said the average incentive from Detroit’s traditional Big Three climbed to $US3,808 per vehicle, up about $100 from December when they were all engaged in costly year-end promotions to boost market share.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
According to Reuters, that increase was partly offset in the industry total by decreases in incentives from some Asian carmakers and a decline in overall incentives on European brands.
Among the six largest manufacturers, top-ranked General Motors offered the largest average January incentive at $4,189 per vehicle, Chrysler was close behind at $3,904 and Ford offered an average incentive of $3,215 per vehicle.
Reuters said the Asian carmakers spent far less overall and actually managed to trim their average spending from December though Nissan increased its month-over-month incentive spending by 24.3% to $1,704 per vehicle.
Toyota Motor offered January incentives averaging just $851 per vehicle, down $27 per vehicle from December, while Honda spent $582 per vehicle in January, down from $684 in December, the Reuters report said.
