General Motors is to widen the number of vehicles on which it offers XM Satellite Radio as a factory-installed option from 25 in the 2003 model year to 44 for the 2004 model year, more than three-quarters of its entire fleet of cars, trucks, minivans and sport utility vehicles, Reuters reported.
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GM and XM did not disclose further financial terms of the joint business, Reuters noted.
GM spokesman Mike Merrick told Reuters that GM customers pay $US325 for equipment and installation plus a monthly subscriber fee of $9.99.
Merrick told Reuters that GM, which aims to increase market share with the technology, wants to offer satellite radio on all of its US models by 2005.
“It’s a great entertainment piece,” Merrick told Reuters. “We think it’s a match across our portfolio line.”
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By GlobalData
Satellite radio, offered by XM and its rival Sirius, offers coast-to-coast listening of mostly commercial-free programmes with a sound quality claimed to be superior to FM. The fledgling services are, however, about to face new competition from digital radio broadcasting which gives car buyers yet another in-car entertainment choice.
