General Motors has appointmented a soft drink executive to oversee its corporate marketing and advertising.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


The automaker confirmed on Friday that Christopher J. Fraleigh, who was previously a top marketing executive at PepsiCo Inc.’s Pepsi-Cola division, had been employed as executive director of corporate marketing and advertising, reporting to GM vice president John Middlebrook. The appointment took effect today (8/1/00).


Fraleigh will oversee GM’s multibillion-dollar advertising and marketing efforts, as well as the GM Card credit card program.

Just Auto Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Auto Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now