Ford has promoted two executives to key North American product development posts.
Go deeper with GlobalData
Chris Theodore is named to the newly established position of vice president, advanced product creation and Phil Martens is appointed vice president, product creation, North America.
Theodore’s role includes creating a strategic design vision for Ford, Lincoln and Mercury products and brands; developing new products and features; bringing together technology, marketing and trends with concepts and show vehicles; and facilitating a stable cycle plan and platform selections.
Theodore also assumes leadership of the Ford Performance Group, including SVT, and advanced product activities throughout North America.
“Chris Theodore has made a major mark on Ford as the ‘father’ of the Ford GT and the inspiration behind the company’s coming resurgence in the car market,” said Ford executive vice president Jim Padilla.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
In his new role, Martens oversees the design, engineering and development of all Ford, Lincoln and Mercury cars and light trucks sold in North America and is also responsible for managing the product creation process in North America – including advanced and manufacturing engineering and product and business strategy – in line with the company’s increased emphasis on platform commonality, system engineering, reusability and speed.
“Last month, we announced a realignment of our North America product development organisation into four platform groups that will be responsible for sets of like vehicles. The changes are part of our accelerated North America revitalisation plan and will result in increased new-product introductions – with more than 65 new products in the next five years – as well as significant cost savings, quality improvements and quicker overall product development time,” Padilla said.
The changes to Ford’s product creation process announced last month involve more flexible vehicle platforms as well as increased commonality and standardisation of components and processes. Ford is aiming for a 10% annual product development productivity improvement and a 25% reduction in the number of platforms in North America by 2010.
