In the first six months of this year, Dodge and Chrysler brands sold more cars and trucks than in any other six-month period in their history, breaking seven sales records in the process. DaimlerChrysler Corporation’s Chrysler Group’s (Dodge, Chrysler and Jeep) total sales for the first six months of 2000 were 1,350,638 units down 3-percent compared to last year’s record, making this the second best six- month period ever.
For the month of June, sales of 215,597 Chrysler Group vehicles dipped 10-percent. However, spurred on by unprecedented demand for the Chrysler PT Cruiser, an 80-percent increase in Chrysler Cirrus sales and a 9-percent rise in Chrysler Town & Country sales, Chrysler brand sales of 40,055 jumped 50- percent compared to the same month last year making this the sixth consecutive monthly record for the Chrysler brand. Dodge also set two sales records in June including a whopping 44-percent increase in Dakota sales and a new record of 15,486 Durangos sold.
In the first six months of this year, Mercedes-Benz sales increased 12-percent to 100,399 units. June sales of 17,919 vehicles represent a 9-percent increase over last year.
“We’ve moved from blistering sales to robust sales,” said Theodor Cunningham, Executive Vice President, Global Sales and Marketing. “While the industry is not running at the torrid pace of 1999, DaimlerChrysler is maintaining its momentum.”
In June, six sales records were broken including a 15-year-old record for Chrysler brand total sales. Overall, SUV sales of 63,829 dropped 1-percent compared to last year.
“Last year’s May and June were nothing short of phenomenal,” said Cunningham. “When you use those months as benchmarks, our numbers are slightly down. We are also living in an increasingly competitive marketplace full of aggressive sales incentives and jump after jump in interest rates. But overall, we are very much on target with our 2000 sales goals.”