Chrysler is leaning on its German connections and, perhaps, less than stellar reputation for product quality, by linking its new luxury US sports coupe with its German masters’ homeland: a new advertising print campaign has the tagline: “Dreamed in America. Crafted in Germany.”
Go deeper with GlobalData
The Chrysler Crossfire shares approximately 39 percent of its technology with Mercedes-Benz vehicles and is built by Karmann in Germany (think VW’s Karmann-Ghia coupe; European Kia Sportage. Or perhaps not.)
The photo of the Chrysler Crossfire in the debut ad was taken at a test track in Papenburg, Germany, approximately one hour from the Karmann facility.
Chrysler expects to sell just 9,000 Crossfires in 2003 and can build 20,000 annually.
The company will surely be hoping the Crossfire does better than its last European effort – the TC coupe done in conjunction with Maserati which managed just 7,300 sales in three years.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
