CarStation Becomes Automotive Service Industry’s Only Single-Source Provider Of E-Commerce Solutions For Both Mechanical And Collision Repair Segments; Launches New Products And Services

CarStation.com today announced that it is entering the $200 billion U.S. automotive mechanical repair segment by acquiring motoreyes.com, an automotive e-commerce company.

The acquisition establishes CarStation as the first and only provider of Internet-based customer service and operations solutions for the entire automotive service industry — both mechanical and collision repair. Based in Santa Monica, Calif., motoreyes.com provides automotive service professionals and consumers with Internet-based services to streamline the mechanical repair process.

CarStation will immediately deploy the first product generated by the acquisition – CarStation ServiceManager – which provides mechanical repair shops and automobile owners with a variety of Internet-based resources designed to help increase customer satisfaction and drive repeat business to repair shops.

CarStation ServiceManager will enable consumers to register their vehicles online, receive service reminders and schedule appointments with CarStation-enabled repair facilities nationwide, following an initial release in the Los Angeles metropolitan area. CarStation ServiceManager will be available at www.carstation.com as well as other leading automotive related Internet destinations.

“The acquisition of motoreyes clearly gives CarStation first-mover advantage in providing one-stop access to Internet-based mechanical and collision repair services,” CarStation founder and President Charlie Moore said. “The automotive service industry is extremely fragmented; by combining both collision and mechanical services, CarStation is delivering an efficient, single-source Internet solution for all automotive service participants — repairers, suppliers, manufacturers, insurers and consumers.”

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Moore made the announcement, articulating CarStation’s vision for collaborative commerce for automotive service professionals, at the Jupiter Communications B-to-B Commerce Forum in San Francisco.

ServiceManager will provide mechanical repair facilities with Internet access and support dedicated to the automotive service industry, including customized shop Web sites and e-mail; online real-time scheduling capabilities; Web-based shop calendar; and dynamic promotions solutions to take the vehicle maintenance process online, resulting in more convenience and efficiency for both shops and their customers.

ServiceManager will enable consumers to use the Internet to access information for making informed decisions about choosing a repair facility; schedule service appointments at their convenience, 24 hours a day, seven days a week; receive automated service reminders; view vehicle repair history; and access educational and diagnostic information via an online learning center.

“CarStation is clearly the leader in transitioning our industry to the Internet, and we’re confident mechanical repair facilities will benefit greatly from that leadership,” motoreyes co-founder and CEO Chris Jenkins said. “Consumers also will benefit as the Internet helps repair facilities provide a superior customer experience and recognizes those facilities that provide superior service and workmanship.”

The motoreyes acquisition leverages the success of CarStation’s core products and existing supplier network and strengthens its Customer Relationship Management tools for both segments. For example, CarStation customers have access to the company’s extensive supplier network of more than 1,000 OEM dealers and in excess of 50 million parts from more than 1,000 auto recyclers — a critical resource in helping the company deliver holistic Internet-based solutions to both the collision and mechanical repair segments.

Other recent CarStation announcements include an alliance with insurance company Progressive Auto Insurance and its network of repair facilities; a supplier partnership with ARA Services Corporation, a for-profit subsidiary of the Automotive Recyclers Association; an endorsement by the Society for Collision Repair Specialists; and agreements with leading consolidators ABRA Auto Body & Glass, The Boyd Group and Caliber Collision Centers. CarStation also has a partnership with Mitchell International that facilitates open commerce between users of Mitchell’s software systems and CarStation’s Internet-based applications.

About CarStation.com

Founded in 1998 and based in San Francisco, with operations in the U.S., Canada and the United Kingdom, CarStation.com is the first and only provider of Internet-based customer service and operations solutions to the entire automotive service industry. CarStation operates an automotive service e-commerce hub at www.carstation.com. The company’s suite of services and applications enable mechanical and collision repair professionals, suppliers, insurers and consumers to transact, communicate and manage the entire automotive repair process via the Internet. Strategic business partners include: Mitchell International, ABRA Auto Body & Glass, The Boyd Group, Caliber Collision Centers, the Society for Collision Repair Specialists, Progressive Auto Insurance and ARA Services Corporation, a for-profit subsidiary of the Automotive Recyclers Association, among others. CarStation’s financial partners include: Goldman Sachs, Insight Capital Partners, Weiss Peck and Greer, LLP, New Enterprise Associates, and Marsh & McLennan Risk Capital Holdings, Ltd.