Cadillac has announced that it will enter one of the fastest emerging market segments with the production of an all-new luxury crossover vehicle and has named it the ‘SRX’.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The Cadillac SRX is one of five all-new Cadillac products planned for production during the next 18 months. It is expected to hit the market during the first half of 2003.


“The Cadillac SRX was inspired by the 2001 Cadillac concept car, the Vizon,” said Mark LaNeve, Cadillac general manager, in a speech given yesterday at the Automotive News World Conference in Dearborn.


“This newest addition to the Cadillac family will demonstrate that we’re unafraid to lead in styling, performance and functionality. SRX will be another boldly designed product from Cadillac featuring unique product innovations that will allow us to expand our portfolio and attract new customers,” said LaNeve.


The Cadillac SRX is the division’s first-ever luxury crossover vehicle and its introduction positions Cadillac to compete in a segment it is not in today. LaNeve said the vehicle will offer head-turning design, unique functional capabilities and outstanding driving performance. The SRX will bridge between Cadillac’s premium entry-and full-size sedans and its powerful utilities.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The SRX name is consistent with the Cadillac product naming strategy. The first letter denotes the series. The second and third letters stand for “reconfigurable” and “crossover.”


The luxury crossover vehicle will be built at GM’s new Lansing Grand River Assembly Plant facility. This is the same facility currently producing the 2003 Cadillac CTS sedan. Cadillac is a division of General Motors.