BMW chairman Helmut Panke has ruled out permanent expansion of Mini production in Britain or a second assembly location, according to an Automotive News report.


“We won’t be doing anything like that,” Panke told Automotive News at the Detroit motor show. “Let’s just take it one step at a time. Twenty-four thousand [US sales last year] is not bad. Let’s leave it like that for a while.”


Automotive News said that last month US retailers sold 3,278 Minis — suggesting an annual selling rate of 36,000, after BMW originally forecast 20,000 a year.


Panke told Automotive News that production at the Cowley plant in Oxford can be tweaked in different ways to make more cars, but he said BMW does not want to permanently increase output.


“We have learned new ways of producing more cars when we need to without resorting to additional factories,” he told Automotive News. “We can add a work shift. We are working weekends. We’re even working on Friday afternoons.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.