Reuters reports that media outlets from television stations to the giant video screens of Times Square will be largely commercial-free on the anniversary of the September 11 attacks on the WTC and Pentagon.
The report says that marketers are seeking to avoid appearing to cash in on the tragedy.
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The Reuters report points out that following last year’s attacks, a number of companies ran campaigns that evoked September 11, including GM’s ‘Keep America Rolling’ ads offering 0% financing. However, some 9/11 themed campaigns have attracted criticism on grounds of taste.
The advertising slots will instead be taken by 9/11 memorial items.
