The entry-level Toyota Yaris has maintained the top spot in Gaywheels.com’s most-researched list for first quarter of 2007. The US-based website is considered a leading website for gay car customers and auto enthusiasts in the US.
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The Saab 9-3 continued its march up the list and replaced the Toyota Camry as the second most-researched new vehicle on Gaywheels.com.
Continuing the quarterly reporting started in early 2006, Gaywheels.com’s data shows specifically which vehicles the GLBT (Gay Lesbian Bisexual and Transgender) consumer is considering when researching vehicles on line.
“We continue to learn from the data that we mine from our servers,” Gaywheels.com founder Joe LaMuraglia said in a release. “On one hand, the top-researched list is self-perpetuating as consumers refer to it when researching vehicles on Gaywheels.com. On the other hand, new introductions like the VW Rabbit and Toyota Corolla have made in-roads since we last published the list. The rank of the vehicles changes as well, which reflects our users’ interests.”
Gaywheels.com Top 10 Most Researched Vehicles:
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By GlobalData1.Toyota Yaris
2.Saab9-3
3.Toyota Camry
4.Volkswagen Jetta
5.Mazda MX-5 – Miata
6.Volkswagen Eos
7.Volkswagen Rabbit
8.Dodge Caliber
9.Audi A3
10.Toyota Corolla
Although information, specifications and pricing on all new car and truck models are available on Gaywheels.com, each vehicle on the most-researched list is from a ‘gay-friendly brand’ according to Gaywheels. Gaywheels.com classifies all vehicle manufacturers as gay friendly or not based on their corporate policies for offering domestic-partner benefits to their employees in the US.
“Gay consumers as a group are more loyal to companies that demonstrate fairness and equality to the GLBT community,” LaMuraglia said. “Gaywheels.com’s most-researched vehicles are all from automakers that are gay friendly. This clearly shows that when armed with facts about vehicles and the companies that build them, gay consumers are more likely to shop and spend with brands that support their community.”
The Top 10 Most Researched list is based on website statistics gathered from Jan. 1-March 31, 2007, from the Gaywheels.com New Car section powered by Edmunds.com data. Gaywheels.com publishes its most-researched list quarterly.
