Toyota plans to sell ethanol-powered vehicles in the US by 2008, an unnamed company executive told the Financial Times (FT).


It reportedly will start selling a flexible-fuel vehicle, which can run on up to 85% ethanol or ordinary petrol, after a surge of interest in ethanol, a fuel made from plants such as corn or sugar cane.


The FT said Toyota had resisted the technology amid worries about the impact of highly-corrosive ethanol on rubber seals in the engine – the new vehicle would be fitted with anti-corrosive parts to meet US regulations.


“We’re studying all alternative fuels,” Toyota reportedly said. “We will not be outflanked.”


The financial daily noted that last year’s surge of consumer interest in hybrid vehicles – in which Toyota has established a lead – has shown signs of flagging amid questions about whether the extra fuel efficiency justifies the high purchase price.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

It added that General Motors and Ford have thrown their weight behind “flexible fuel” vehicles, partly as a way to comply with US fuel-economy regulations. They are lobbying for wider acceptance of E-85 fuel, comprising 85% ethanol and 15% petrol. Although about 1.5m cars in the US can run on this fuel, it is available at only about 700 out of 165,000 filling stations, the FT added.


According to the paper, Toyota suggested that a less ambitious strategy of mixing only 10-15% ethanol into petrol might produce greater savings, given that it would require little or no adjustment to existing engines.