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April 20, 2010

US: Nissan starts Leaf reservations

Nissan North America, Inc. (NNA) will begin taking reservations for the Nissan Leaf electric car today (April 20).

Nissan North America, Inc. (NNA) will begin taking reservations for the Nissan Leaf electric car  today (April 20).

The reservation process is a first step in securing a place on the list to purchase or lease a Nissan Leaf.

The car begins rolling out to select markets in December, and will be widely available in 2011.

In the United States, more than 115,000 people have formalised their interest in driving a Nissan Leaf by signing up for more information on NissanUSA.com. These registrants will be given priority in the reservation process.

Reservations will open to the general public on May 15.

“Early interest in the Nissan Leaf has been highly encouraging,” said Brian Carolin, senior vice president, sales & marketing, NNA.

“People from across the country have raised their hands to be among the first to drive home a Nissan Leaf. Consumers are pledging broad support for the first affordable electric vehicle for the mass market.”

April 20 also marks the date for the debut of a new website on NissanUSA.com to support the launch of the Nissan Leaf.

Including the USD7,500 federal tax credit for which the Nissan Leaf will be fully eligible, the consumer’s after-tax net value of the vehicle will be USD25,280.

The Manufacturer’s Suggested Retail Price (MSRP) for the 2011 all-electric, zero-emission Nissan Leaf is USD32,780. Additionally, there is an array of state and local incentives that may further lower cost to the consumer. For example, a USD5,000 statewide tax rebate is offered in California; a USD5,000 tax credit in Georgia; a USD1,500 tax credit in Oregon; and carpool-lane access in some states, including California. The lease price for the Nissan Leaf begins at USD349 per month.

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