Britain is `now a very bad place to make cars in`, said Bob Dover, new Chief Executive of Land Rover yesterday (3/7/00) – as quoted in the UK`s `Daily Telegraph (4/7/00).
Mr Dover continued, saying that the strength of the pound, poor transport infrastructure and high fuel costs had made Britain`s continental rivals more competitive.
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In an effort to turn Land Rover`s estimated loss of around £60m into profit by 2002, Land Rover is to urge its existing component suppliers to provide better deals.
Although 75% of the company`s existing component suppliers come from the UK, Mr Dover said that resorting to continental suppliers could not be ruled out.
