General Motors has reshuffled its US sales team “in preparation for numerous product launches in the coming months”.

Former Vauxhall and Holden executive Alan Batey was named to the newly created position of vice president, US sales and service reporting to GM North America head Mark Reuss.

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Don Johnson, head of sales operations will move to head Chevrolet sales and service, replacing Batey.   

Kurt McNeil replaces Johnson. He had headed Cadillac sales and service since 2010.

Chase Hawkins, current regional director of Cadillac sales and service for the northeast region, replaces McNeil.

Ed Peper, currently general manager, fleet and commercial operations will now head fleet and commercial sales. The moves take effect on 1 June.

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“GM is playing offence with an aggressive rollout of new cars, trucks and crossovers,” Reuss said in a statement. “Strengthening our US sales team will help take full advantage of these growth opportunities and continue delivering solid improvements in customer satisfaction, dealer profitability and resale value.”

Batey started with General Motors in 1979 as a mechanical engineering apprentice at Vauxhall and has held senior management positions in the UK, Korea, Germany, Netherlands, Switzerland, Australia and the United Arab Emirates. Prior to joining Chevrolet in 2010, he headed GM Holden operations in Australia and New Zealand.

“As aggressively as we’re investing in new products, our dealers are likewise investing heavily in remodeled and new facilities,” said Batey.  “We’re confident that this combination will make our customers’ dealership experience the best in the industry.”

In a research note on Wednesday, Bank of AmericaMerrill Lynch analysts said the model years 2013 to 2016 represent a “sweet spot” in the GM’s product cycle, Reuters reported.

GM will launch its redesigned full-size pickup trucks next year, including the Chevy Silverado, the second best-selling vehicle in the US. GM makes a profit of US$12,000 to $14,000 per vehicle on its big trucks, according to analysts.