PSA Peugeot Citroën and IBM have announced a partnership to “help various industries within the Internet of Things economy to analyse data to deliver new services from connected vehicles”.

The announcement said that the aim is to develop new business opportunities for a variety of industries, including automotive distribution, smarter cities, and retail. For example, drivers and car passengers can benefit from new information improving the safety and the comfort of their mobility, while Smarter Cities can develop an advanced communication service that warns of roadwork, new traffic patterns or congestion right in the car.

“We realised early on that connected vehicles, as part of the Internet of Things, were a key factor in the improvement of the customer experience towards our brands,” said Brigitte Courtehoux, PSA Peugeot Citroën. “In partnership with IBM, we are unleashing connected services to the masses, so consumers can experience a new level of comfort and convenience from their cars, while industries seize new opportunities to deliver personalised services.”