Ford enters 2012 with plans to further reduce the amount of water used to make vehicles to 30% globally by 2015, compared with the amount of water used per vehicle in 2009.

“Water remains one of our top environmental priorities and our aggressive reduction target helps ensure continued focus on this critical resource,” said Sue Cischke, group vice president, Sustainability, Environment and Safety Engineering.

Ford’s latest water reduction initiatives are designed to build on the success the company has had with its Global Water Management Initiative that launched in 2000. Between 2000 and 2010, Ford reduced its global water use by 62%, or 10.5 billion gallons. That’s the equivalent of how much water 105,000 average American residences use annually, based on figures from the US Environmental Protection Agency.

If Ford can meet its goal, then the amount of water used to make a vehicle will drop from 9.5 cubic meters in 2000 to approximately 3.5 cubic meters in 2015. One cubic meter is equal to 264.2 gallons of water.

Water, drought and extensive population growth are just two of many challenges in places such as Mexico’s Sonoran Desert, home to Ford’s Hermosillo Stamping and Assembly Plant. The plant produces the Ford Fusion, Fusion Hybrid and Lincoln MKZ.

Production at Hermosillo Stamping and Assembly Plant doubled between 2000 and 2010. However, water usage at the plant dropped during the same period by 40%.

“We applied innovative technology to our Hermosillo plant to reduce water consumption, minimise impact on the community and build vehicles in a more sustainable manner,” said Larry Merritt, manager, Environmental Quality Office.

“As we invest in new and existing facilities globally, our water strategy prioritises sustainable manufacturing technologies,” said John Fleming, executive vice president, Global Manufacturing and Labor Affairs. “This disciplined approach allows us to make significant progress in water reduction and other environmental efforts over time.”

“We recognise that these environmental issues are increasingly important to our stakeholders, including our customers, investors and business partners,” said Merritt. “Water conservation is integral to Ford’s global sustainability strategy. By reporting our progress, we support positive social change and reduce the environmental impact of our facilities.”