Chevrolet sold about 1.25m vehicles worldwide in the third quarter of 2012, a 3.1% increase over last year’s record-setting third quarter, marking the eighth consecutive quarter of record-breaking sales.
The Cruze remained the best-selling model with over 550,000 sold so far this year and over 1.65m sold since the car was launched in 2008. Sales of the Spark mini-car, launched earlier this year in the US, Aveo/Sonic small car and 2013 Malibu mid-size sedan are rising as more vehicles become available in dealer showrooms worldwide. The launch of the Colorado mid-size truck in Thailand has propelled the brand to monthly sales that far exceed the brand’s total in-country sales in 2011.
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Chevrolet posted sales increases over the third quarter of last year in all of its top five markets including:
- In the United States Chevrolet sold 458,721 vehicles in the quarter, an increase of 2.1%, led in large part by record sales of its passenger cars including best ever monthly sales for Volt, Cruze, Sonic and Spark.
- In China, Chevrolet sold 152,328 units in the quarter, an increase of 3.7%.
- In Brazil, Chevrolet sales are on the rebound with more than 182,906 sold in the third quarter, up 13.5%. Later this month, the brand will introduce the all-new Onix, a small hatchback that will offer consumers easy-to-use connectivity through Chevrolet MyLink.
- The momentum in Russia continues to build with the launch of 7 new products this year. Chevrolet sold 58,453 vehicles in the third quarter, an increase of 28.8%.
- In Mexico, Chevrolet sold 44,387 vehicles in the quarter, an increase of 14.3%.
Planned launches in 2013 of 13 new or significantly updated models include the redesigned Impala, Silverado light-duty pickups and Holden-made SS rear wheel drive performance sedan.
European launches for 2013 include a new Chevrolet Korea-built Spark and Trax small SUV. That will be sold as a Buick Encore in the US and also as the Opel/Vauxhall Mokka (now word yet on a Holden version for Australia).
Chevrolet, traditionally an American brand, today books over 60% of its sales outside the US.
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By GlobalDataSWITZERLAND: Chevrolet YTD European sales up 2.3%
