Silicon intellectual property licensor, Ceva, says it is partnering with personal driving assistance technology provider, iOnRoad, for cameras.

The two companies have integrated the iOnRoad software for use with the CEVA-MM3101 imaging and vision platform for camera-enabled devices and will demonstrate the technology at the CES 2013 show in Las Vegas this week.

The CEVA-MM3101 platform is designed to perform real-time signal processing tasks related to imaging and vision.

“Our personal driving assistance software leverages the CEVA-MM3101 platform to enable vision-based personal driving assistance functionalities beyond the levels available today on general purpose SoCs,” [systems-on-a-chip] said iOnRoad CEO, Alon Atsmon.

“Furthermore, the programmable nature of CEVA’s imaging and vision platform enables us to support future driving assistance functionalities and algorithms via software, allowing customers to meet their cost constraints.”

ABI Research forecasts global advanced driver assistance systems (ADAS) revenues are expected to grow from US$22bn in 2012 to US$460bn in 2020.

iOnRoad claims the growth is fuelled by imminent government mandates for the use of in-car vision systems.