BMW’s US unit is the first automaker to offer a factory-installed digital HD radio (the US equivalent of DAB in the UK and Europe) as an option across its entire 2007 model line.


The option, which costs $US500 now includes multicast reception capability, will be available next spring.


Like Europe’s DAB, US HD radio technology provides listeners with enhanced digital audio quality and clear, noise-free reception, as well as multicasting and on-screen text information. The multicasting feature allows FM stations to broadcast multiple channels simultaneously on a single frequency.


Of the more than 1,100 stations across the country broadcasting with the new technology, more than 500 FM stations are offering a second and, in many cases, a third multicast channel.


The number of HD radio stations is growing daily and expected to exceed 3,000 within the next few years.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

BMW announced its first OEM availability of HD radio technology in 2005 for its MY2006 7 and 6 Series models.