Silver remained the most popular colour for 2007 cars but other shades are gaining on the perennial leader.
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According to the annual automotive colour popularity data by paint supplier PPG Industries silver is losing some steam as black closes in on the long-time favourite. In addition, brighter hues such as blue, red and niche market colours seem primed for resurgence.
Globally, silver held the top position as the most popular car colour at 31.5% (down from 33% in 2006). Black jumped to 18% (from 15.4% in 2006) to take second place, followed by white (12.5%), blue (12.4%), red (8.8%), naturals (gold, orange and brown tones, 6.6%), other/niche market colours (5.9%) and green (3.8%).
In North America, silver also held the top spot over other vehicle colours with 22% (down 2% from last year). White, another automotive palette staple, was the second most popular North American colour for 2007 with 16%. Black came in third at 15% – up two percentage points from last year – followed by red (13%), blue (12%), naturals (10%), other/niche market colours (6%) and green (5%).
“Silver is popular with consumers and automakers because it accentuates the styling of a vehicle and looks modern while also having a high resale value,” said Jane Harrington, PPG’s manager of colour styling. “We’re looking at new interpretations to emerge in tinted silvers and charcoal shades. In addition, hue-shifting pigments can really make silvers look unique.”
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By GlobalDataThe rising popularity of black, white and other colours stems from the fashion and interior design industries, Harrington said. “Today’s consumers are aware of trends and design, and they expect to see that reflected in the vehicles they buy.”
Harrington added that automakers realise the right colour “can get you noticed,” and said a survey PPG conducted at the North American International Auto Show in Detroit showed more than 65% of consumers surveyed said they would select one vehicle over another if more colour choices were available. “Consumers want choices, and that will lead to a more colourful automotive future.”
Silver remained the most popular colour for 2007 cars but other shades are gaining on the perennial leader.
According to the annual automotive colour popularity data by paint supplier PPG Industries silver is losing some steam as black closes in on the long-time favourite. In addition, brighter hues such as blue, red and niche market colours seem primed for resurgence.
Globally, silver held the top position as the most popular car colour at 31.5% (down from 33% in 2006). Black jumped to 18% (from 15.4% in 2006) to take second place, followed by white (12.5%), blue (12.4%), red (8.8%), naturals (gold, orange and brown tones, 6.6%), other/niche market colours (5.9%) and green (3.8%).
In North America, silver also held the top spot over other vehicle colours with 22% (down 2% from last year). White, another automotive palette staple, was the second most popular North American colour for 2007 with 16%. Black came in third at 15% – up two percentage points from last year – followed by red (13%), blue (12%), naturals (10%), other/niche market colours (6%) and green (5%).
“Silver is popular with consumers and automakers because it accentuates the styling of a vehicle and looks modern while also having a high resale value,” said Jane Harrington, PPG’s manager of colour styling. “We’re looking at new interpretations to emerge in tinted silvers and charcoal shades. In addition, hue-shifting pigments can really make silvers look unique.”
The rising popularity of black, white and other colours stems from the fashion and interior design industries, Harrington said. “Today’s consumers are aware of trends and design, and they expect to see that reflected in the vehicles they buy.”
Harrington added that automakers realise the right colour “can get you noticed,” and said a survey PPG conducted at the North American International Auto Show in Detroit showed more than 65% of consumers surveyed said they would select one vehicle over another if more colour choices were available. “Consumers want choices, and that will lead to a more colourful automotive future.”
