A YouGov survey has revealed a “significant” shift towards out-of-home EV (electric vehicle) charging, as public and destination charging facilities start to step up to meet growing demand.
The survey, conducted by YouGov, on behalf of vehicle charging specialist CTEK, showed only 56% of EV owners are now charging at home (down from 78% in 2021) with 20% charging at shopping centres, 20% at work, 11% at hotels and 8% at restaurants. 17% are charging at petrol stations, but only 7% give this as their preferred place to charge, and 12% actually say that not having to visit petrol stations is their favourite thing about EV ownership.
Data from Zap Map showed the number of public charge points had risen by 34% since last year and the survey also found availability of public charging was now far less of a concern for EV owners with only 8% giving lack of local charging facilities as their biggest frustration, compared with 30% in 2021.
However, almost three quarters (71%) of UK motorists still felt more charging infrastructure was needed to meet growing demand for EV charging and, although this had reduced slightly from 78% in 2021, remained the highest level in Europe.
The importance of out of home charging was further evidenced by the 44% of respondents who said availability of public charging made them more likely to buy an EV. In addition, 50% of drivers said they would be more likely to buy an EV if they had charging available at work and that rose to 81% amongst former EV owners.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataSee Also:
However, the reliability of out of home charging [regularly highlighted by consumer publications, local social media forums and EV owners groups – ed] remained an issue with 9% of UK EV owners, 7% were frustrated by complexity of payment and 59% felt lack of EV roaming, which would allow drivers to access different providers’ chargers and networks, was a major frustration.
This was an even greater issue in Germany and France, where 67% and 62% of drivers respectively were frustrated by lack of EV roaming. It was less of an issue in the Netherlands and Scandinavia where EV roaming was better established.
Cecilia Routledge, global director, energy & facilities for CTEK, said: “It is extremely encouraging to see that the availability of public and destination charging facilities is starting to step up to meet the growing demand for out of home charging, as this is a vital factor in the overall acceptance and take up of electric motoring.
“However, reliability of out of home charging remains an issue, and this is an aspect that needs additional focus, along with steps to reduce the complexity of payment and industry-wide commitment to rolling out EV roaming, which would give EV drivers better access to charging stations, in the same way that mobile phone users can simply access different networks as they travel around the globe.”
With the escalating cost of living and rising fuel prices, it was hardly surprising the survey also found financial considerations were becoming increasingly important for all motorists. A quarter (25%) of current EV owners gave lower running costs as their favourite aspect of EV ownership, ahead of 21% citing environmental benefits.
However, UK EV owners remained the most environmentally conscious in Europe, with 33% giving concern for the environment as the main reason for purchasing an EV, compared with an average of 23% in the rest of Europe where lower running costs were the main reason for purchase.
For non-EV owners, lower running costs have become more important than access to charge points and the purchase price of EVs remained the biggest barrier for motorists considering the switch. In addition, 64% of drivers thought government subsidies were essential to encourage more people to buy EVs, this being the highest level in Europe.
The survey also highlighted a need for clear, consistent information about EVs and EV charging, to help drivers cut through the mountains of, sometimes conflicting, information available. Thirty percent of drivers said they were confused by all the information available on EVs, 45% said they wouldn’t know where to go to find out about EVs and 17% of drivers said that knowing more about EVs and how they work would encourage them to purchase one.
In terms of purchase costs, 18% of UK drivers said they would pay up to £10K for an EV, 12% up to £15K, 9% up to £20K, 7% up to £25K, 4% up to £30K and 1% over £30K.
