Despite the global concerns about the impact of the economic recession, Frost & Sullivan predicts that by the end of 2009 the Russian automobile industry will be stable and lucrative once again. By 2012 Russia’s car market is even expected to be the third largest in the world, behind the US and China.
As experts predict a continuation of the economic recession into the beginning of 2009, industry stakeholders are watching the Russian automotive market’s performance closely.
Recent analysis from October 2008 to November 2008 shows a 19.3 percent drop in sales of new foreign passenger cars. In response to this the government is re-thinking its lending policies, automobile import policies, and import tariffs, while major Russian manufacturers are restructuring the number of work days in a week and reducing its workforce.
“As soon as the Russian banking sector overcomes months of financial turmoil, and automotive loans are available again for Russians, then sales of passenger cars are expected to revive their growth, however, most likely, at a slower pace,” points out Andriy Ivchenko, Industry Analyst at Frost & Sullivan.
The problem for the automobile industry is rooted in the lending policies of Russia’s and the World’s financial institutions and banks. These lending policies are being revived, but only after taking a toll on Russian and foreign automakers alike.
“Given the fact that more than 45 per cent of the passenger car sales in Russia were financed through bank loans, the financial crisis in Russia forced banking system to almost put on hold all new automotive loan applications for Russians,” says Olha Kryvetska, Research Analyst with Automotive & Transportation Practice at Frost & Sullivan.
This new slump in demand for cars forced the hand of many Russian and foreign manufacturers, namely GAZ, AvtoVAZ, Kamaz, the biggest Russian manufacturers. On the 19th of November GAZ announced its decision to install a three-day working week, in response to decreasing demand for vehicles. On the 9th of October KAMAZ, known for its heavy commercial vehicles, it was cutting down the work week to 32 hours, and also cutting its workforce by 10 per cent. Even though, most of 2008 showed a slight reduction in sales (only 2.6 percent compared to last year), AVTOVAZ’s Lada Priora has shown positive tendency increasing its sales drastically in 2008. Foreign OEMs, such as Renault, Ford and GM are amending their production plans for January 2009 in Russia and delaying their production of new models.
The Russian government is now starting to act in an effort to keep the industry afloat. The main change is the restructuring of import policies of used vehicles, prohibiting the importation of cars older than 5 years. Currently the system allows for cars no older than 7 years. The other key adjustment is to increase import tariffs. Russia is hopeful that this move will reduce the volume of import and in the long term gradually accelerate the development of foreign assembly in Russia.