The term “factory-approved used cars” has been redefined now that Britain’s MG Rover Group is selling ‘pre-owned’ cars direct from its Longbridge manufacturing site, under a new initiative titled ‘MG Rover Direct’.

New cars displayed in the factory’s visitors centre are now joined by a display of 70 used cars. Behind the scenes around 400 cars are prepared and ready for sale, making this MG Rover’s first used car ‘supersite’.

Last weekend’s launch offers included two years’ zero deposit, 0% finance – a claimed first for used car purchases in this country.

The company offers nearly 400 new and used models “direct from the factory” and says its claimed largest UK choice of used MG and Rovers is sourced from ex-company management, demonstration, ex-finance, press & show cars.

Part exchanges (trade-ins) are accepted and the greater of 12 months’ warranty or the balance of the manufacturer’s warranty is provided, along with 12 months’ roadside assistance, 30-day exchange plan and vehicle history and mileage check.

Vehicles offered for sale can also be viewed on a website.