Mazda UK, a factory-owned importer like most in Europe, has opened its own corporate support centre (CSC) and expanded its corporate sales team under fleet and remarketing director Adam Pumfrey to meet increasing demand from business users.

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The Twickenham (outer London)-based centre opened on 1 July and replaced the ‘business centre’ opened four years ago.


The brand’s fleet sales in the UK have increased from around 3,000 units in 2002 to over 18,000 this year from total volume of around 50,000 registrations. Last year Mazda UK sold 45,706 vehicles of which 15,998 went to fleets.


The new corporate support centre will provide an enhanced one-stop service to fleet operators, contract hire and leasing companies as well as franchised dealers and corporate sales staff.


Online services will allow company car drivers to interact with the automaker and advise it of their needs.

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Typically, telephone and email inquiries will range from scheduling and booking demonstrator vehicles for both existing and potential customers to supplying vehicle whole life cost figures, product information and dispensing benefit-in-kind tax data. It will also sent event invitations to fleet operators.


A new database now enables the brand to offer services on a pan-European basis and, within the next 12 months, an online relationship tool will be launched that will enable interaction directly with drivers as well as fleet operators. Additionally, customers and prospects will be able to check demonstrator availability and book vehicles online.


Pumfrey said: “Technological advancements take Mazda significantly forward such as wireless access 24/7 for the regional fleet sales managers allowing them to be in contact with customers anytime.


“To be successful in fleet a manufacturer has to deliver excellent service. As business increases and [our] corporate sales team expands, the CSC has been developed to meet anticipated demand. It is a vital cog in our fleet business machine.”