Ford expects sales at its British off-road brand Land Rover to hold roughly steady this year compared with the 165,163 cars it sold in 2003, a top official told Reuters.

“More or less you will see about the same,” Mark Fields, president of Ford’s Premier Automotive Group of luxury brands that includes Land Rover, reportedly said of the outlook.

“The issue you need to keep in mind is that we have run out our Discovery vehicle and we are just in the process of launching the replacement for that, so that is one of the mitigating circumstances, but the business I think more or less will end up there or thereabouts.”

Reuters noted he was speaking after talks with Land Rover management and workers at which he said Ford gave them another week to come up with suggestions on how to boost the business’s competitiveness.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.