UK-based online car retailer OneSwoop is launching a new business-to-business service to supply European-sourced cars to established motor traders and non-traditional retailers such as supermarkets and high street chains.
The new venture, named OneSwoop Business, obtains new cars in Europe through a five-country dealer network.
OneSwoop claims to manage the entire sourcing and logistics process, from initial internet or telephone order to delivery of cars direct to the dealer or end consumer.
The company says that its business partners will be able to select from a range of over 1,300 models featuring hundreds of thousands of option combinations “at the most competitive continental price”.
A dedicated account manager will be available 12 hours a day to handle new sourcing requests and report on each stage of the import process.
The new division will also support retailers looking to enter the car business.
These services will range from assistance with customer enquiries via the OneSwoop’s customer contact centre to helping build the retailer’s website.
OneSwoop chief operating officer Andy Carroll said that the company had recently been approached by “a number of online and offline retailers to provide car order fulfilment to serve an emerging demand from consumers”.
OneSwoop is ideally positioned to meet these requests, Caroll said, because it has a network of suppliers, logistics partnerships and “transaction management skills to efficiently deliver new models to UK retailers on demand.”
Carroll believes UK buyers are increasingly looking beyond traditional sources for goods and services.
“Just as consumers have started to look towards major multiples for branded goods and services like Levi jeans, Calvin Klein underwear, Sony electrical equipment or even pensions, mortgages and loans, we strongly believe that the way people buy their car is also changing,” he said.
“Already, car buyers are purchasing over the web, rather than simply going to their local dealer, and consumers will increasingly look for car bargains from unfamiliar places – such as the local supermarket, favourite high street stores and even their employer.”
“Rather than remaining just as a specialist business-to-consumer retailer,” Carroll added, “OneSwoop will increasingly develop services tailored to emerging `clicks and mortar` markets.”
OneSwoop operates in Germany, Spain, Belgium, Holland and Ireland.
The company claims to “exploit the difference in car prices across Europe” to deliver cost savings to UK car buyers.
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