A new online car wholesaling facility offers both independent and franchised UK motor retailers an opportunity to source and retail new and pre-registered cars from a range currently comprising more than 20 brands. The cars are available for immediate or short-lead delivery, and are delivered directly at the buyer’s home or office.
UKsupplied claims to offer highly accurate and comprehensive website-based vehicle specification and residual value data which includes manufacturer list prices for every UK new car model, inclusive of colours, complete standard equipment and optional extras, and a search facility for used cars held in stock by each retailer.
UKsupplied gives dealers their own ready-made, fully-maintained website which can be made live in a choice of formats within days, with the dealer’s own ‘www’ address and e-mail facilities.
Retailer-branded UKsupplied sites display manufacturer list and discounted prices, or a profit margin calculator accessible only to the retailer. Dealers can buy a car themselves and negotiate the sale price to achieve a margin of up to 30% – inclusive of pre-delivery inspection and mainland UK delivery to the end user. Alternatively, if retailers prefer not to buy and sell, they can refer their customers’ orders to UKsupplied and earn referral commission of up to £150 per completed sale.
The websites can also list 250 used cars, with photos, and include a used car search engine with part-exchange values based on an accurate, comprehensive and continuously updated fleet disposals database. Retailers also have the support of a dedicated call centre.
UKsupplied said it has negotiated sustainable wholesale terms with willing suppliers, and can offer retailers a choice of “unparalleled profit margins or highly competitive pricing with referral commission – on an ongoing basis”. The firm’s suppliers include manufacturer-owned or managed outlets, manufacturer fleet and business sales subsidiaries, franchised dealers – and some independent dealers recently disenfranchised when manufacturers took the opportunity of new contracts required by the new European block exemption to restructure their dealer networks.
UKsupplied claims to offer retailers not previously able to access new car stock, a minimal marketing investment, no manufacturer ties, no premises costs, no vehicle preparation, financing or storage costs, and the option of zero investment in vehicles in exchange for referral commission.
Vehicles supplied are checked and prepared in full accordance with manufacturer standards before despatch.
UKsupplied is run by Simon Empson and Denis Keenan. Empson, the managing director of Broadspeed, gained considerable experience in ‘parallel imports’ – right-hand drive cars for the UK sourced from cheaper suppliers in continental Europe or further afield.
“The long experience of Broadspeed (now focused on UK new car supply and logistics for UKsupplied) has enabled Empson to design the UKsupplied proposition to match the needs of non-specialist retailers and those of suppliers who need additional sales channels, the firm said in a statement.
Keenan, the MD of KeeResources, a residual value data provider to the leasing industry, has wide experience of data processing and analysis.
UKsupplied ‘new car’ package for dealers includes new car web pages, fulfilment and online sales leads for £199 per month. Its ‘used car’ package inclusive of web pages including indicative part-exchange values and sales leads, is also £199 per month, but a special launch offer provides both packages for the price of one and each includes all email, bandwidth and web hosting fees. A one-off set-up fee of £150 is payable at the commencement of one-year contracts, which provide the first month of service free. The total annual cost is equivalent to £2,339 in the first year.
A complete used car module upgrade covering used values for all UK-market vehicles from 1997-2003 is priced at an extra £99 per month.
UKsupplied is developing “competitive” five-year maintenance agreements but says buyers of its cars are entitled to the same manufacturer warranty and associated benefits enjoyed by any consumer who buys from a franchise dealer, “unlike those who have previously achieved low purchase prices via personal imports at the cost of reduced warranty cover”.