Rover owner Ford has achieved 500 more voluntary redundancies than originally
intended at its Solihull factory in central England, the Daily Telegraph newspaper



After buying the company from BMW last July, Ford decided to cut 800 of the
9,300-strong workforce as part of an efficiency drive to break even by 2002.
In the end, manufacturing director Marin Burela, told the newspaper, 1,300 have
left due to retirement and attrition without “a whisper of dissent”.

The Daily Telegraph added that some of the job losses were a result of a 10,000-unit
downturn in Freelander light SUV production due to a shortage of BMW diesel

Land Rover expects its workforce to remain around the 8,000 mark despite plans
to increase annual output from 170,000 to 300,000, the newspaper said.
That had raised fears in Britain that some future models will be built in other
countries, it added.

There has previously been speculation that additional Land Rover production
could ‘mop up’ spare Ford factory capacity in the United States, a
major Land Rover market where sales are about to be boosted by the launch of
the Freelander V6.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Ford plans eventually to triple Jaguar output in Britain and has converted
the former Escort car factory near Liverpool to produce the new X-type.

To view related research reports, please follow the links

b2b – Strategic threats and opportunities in the automotive supply chain

world’s car manufacturers: A financial and operating review