is set to expand its use of 3-D hologram technology, enabling car designers to
create interactive models which they can ‘touch and feel’ rather than just view
on-screen, writes the UK’s Financial Times (29/11/00).

According to the article, Ford said Tuesday (28/11/00) that it was forming
a joint venture with Britain`s Defence Evaluation and Research Agency (Dera)
– responsible for the Ministry of Defence’s research and technology establishments
-in developing 3-D holograms which have applications within vehicle design alongside
other sectors including medical imaging and entertainment.

The FT said that the joint venture -to be announced next week – follows research
co-operation between Ford and DERA spanning several years in allowing designers
to work on hologram images. The joint venture is reported to be based within
DERA and will consist of a small group of British and US designers and engineers.

Both companies believe that the high-technology project could save millions
of dollars within the automotive market alongside other sectors. Investment
details of the venture have not been disclosed, says the report.