KIA, which claims to be the UK’s fastest growing car company [and the claim is also made for the brand in Australia], has just sold its 100,000th car here.
The brand has enjoyed five record sales years in a row with exceptional growth since the independent importer was taken over by Kia Motors Corporation in August 2002 to become a ‘factory shop’.
Kia Motors (UK) managing director Paul Williams said: “It took Kia 10 years to achieve its first 50,000 sales [in the UK] but the company is now on target to exceed the same figure in just two years (2003-2004) and plans to be selling 50,000 cars in a single year by 2006.”
“This rapid growth has been achieved by bringing higher quality products to market, extending the product line-up, offering strong consumer offers and maximising market coverage. Nine product launches took place between 1991 and 1999 compared to 10 between 1999 and 2003 and 16 planned between 2004-2007.
“This level of growth has been sustained by expanding and strengthening the number, quality and sales potential of our dealer network.”