BMW’s luxury car Rolls-Royce unit says that the launch of the Rolls Royce Phantom is running according to plan.

Production at the Goodwood manufacturing plant in England is now ramping up from one to three Phantoms per day. Production began on 1st January this year and the cars currently being built are launch cars to support dealer activities around the world. A total of 70 dealers worldwide are expected to be in place by the end of this year.

The next batch of customer cars will be delivered in April.

Rolls Royce says that the dealer network is in place and a new “theatre” configuration is set to debut at the Geneva motor show on 4 March 2003.

The new theatre package is based around two separate power operated rear seats and a dedicated DVD based entertainment system. Adjustable monitors are housed in the backrests of the front seats and concealed when not in use.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Auto Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Auto Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now