TTEC Holdings has announced a new contract with Volkswagen Group UK, along with a new contact centre in Leeds to expand UK operations in TTEC’s European network.

The deal is part of Volkswagen Group UK’s five-year digitalisation plan. It also includes increasing the number of channels to deliver a greater customer experience via phone, live chat, messaging, social media and through a virtual showroom/live tour.

“We are delighted to be partnering with Volkswagen Group UK, one of the world’s leading manufacturers of automobiles and commercial vehicles,” said TTEC International Markets regional VP, Iain Banks.

“We’re very excited to help and guide Volkswagen Group UK throughout their digital transformation and customer experience journey. We are looking forward to welcoming the team into our new Leeds contact centre.”